Experience Makers talk with Bronny Wilson, General Manager Operations – UK at Equiem.
What role does experience making have to play in the property industry?
We’ve seen a definite shift in the landlord-occupant relationship, as the significance of user experience within the space becomes paramount. The workforce has an expectation for the workplace to meet their needs, deliver health and wellness, connectivity, social interaction, convenience, and amenity, as fundamentals of their environment. The economics of attracting and retaining top talent makes it a high priority for CEO’s; astute landlords are savvy to this and are developing spaces that support the needs and expectations of their occupants. A sense of community is key to achieving positive wellbeing, and experience making allow occupants the opportunity to create their own involvement and belonging, directly influencing workplace productivity.
What’s the favourite experience you have been part of making?
At Equiem, our business model is based on the belief that cultivating communities in the built environment is not just a feel-good exercise it’s also good for the landlord’s bottom line, and during the past 6 years, we’ve guided our clients through the curation of communities in over one hundred commercial towers and Estates. My favourite experience to have been involved in included a Community Manager-driven initiative, to unite a building community in the goal to raise funds for a new wheelchair for Craig, the resident Big Issue seller on the site. Allowing this experience to evolve, and witnessing the impact it had on Craig’s quality of life was immeasurable, and a wonderful example of how an office tower can become a unified village. Watch the video here:
What’s the best experience you have experienced and why?
When it comes to experience, broadly I would have to say the best one for me always seems to involve winter light and arts festivals, that most major cities host over winter. White Night and London’s Lumiere are remarkable events, that effectively bring the community together in public space, with the added interaction between art, community and place working so well.
What’s the future of experience making?
I forecast Third Spaces becoming a much larger focus for property owners and developers, producing spaces distinct both from the work environment where communication and interaction can be functional, stereotyped and superficial, and distinct from the domestic space of home and family life. We’re seeing an emergence of spaces where people can meet in less-defined groupings, allowing occupants to choose how and when they use the space, based on individual needs.
We’ll continue to see the idea of work-life balance change, as occupants seek to blend the two. Practicing yoga at lunchtime in their own office building, working from a cafe between meetings, and attending building or estate networking events after work are now commonplace, and landlords of the future will ensure their assets include enough public realm and common areas to accommodate this shift in behaviour and expectation.